 Wysłany: Wto 11:23, 10 Gru 2013 Temat postu: Beauty more than skin deep as giant buys into Ali |
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| Beauty more than skin deep as giant buys into Ali firm
Givenchy has paid an undisclosed sum for a 70pc stake in the pioneering biocompatible skincare. The remaining 30pc stake will be retained by Ali,[url=http://www.sport.fr/sponsoring/uggpascher.html]ugg pas cher[/url], Bryan Meehan, with whom she developed the range, and Irish businessman Paddy McKillen, who recently went to the Supreme Court over NAMA. Two of the green fashion world's biggest names went to court as the Irish woman tried to stop the designer from releasing a perfume called "Stella Nude", claiming that the title of the fragrance was too close to that of the Nude Skincare line. This is the second time that Ali's eco/ethical/organic vision has brought her to the attention of heavyhitter LVMH. It bought a minority stake in Edun in 2009. Ali started the organic clothing line with her husband in 2005 and they worked together with New York designerIt was during a discussion the following year about ethical clothing that Ali expressed interest to Meehan in developing a natural skincare range. He was already in the business, a cofounder of British organic store Fresh which Wholefoods bought for $38m (27.6m) in 2004. Their successful brand of skincare has been sold in Harvey Nichols in the UK and Barneys in the US. The Nude Skincare range is already sold through LMVH's retail arm Sephora in the US, which is expected to be developed as one of the brand's primary distribution outlets. Edun clothing has been an ethical success story for Ali and Bono. The company was founded on the premise of trade versus aid as a means of building sustainable communities. Two years ago, LVMH's investment was regarded by some as a bit of a shift for the luxury group but commentators said it showed that luxury's growing move toward the sustainable was more than just a flash in the pan. |
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